The Drive to Five messaging campaign will equip and empower fathers with the necessary tools to understand the importance of and fully develop their role as fathers, encouraging them to engage positively with their children during the most formative years of life–up to age 5.
The age of technology is upon us, and for millennial fathers, it could not have arrived at a better time. According to the Pew Research Center, 59 percent of millennial fathers look for parenting information online through their smartphones.
No matter how prepared you think you are in life, once you hear those two words, everything goes straight out the window. The moment your wife says, “I’m pregnant,” is one you will never forget.