Tag: journey mapping

Fatherhood program staff leaning over a table, writing down project ideas, editing documentation at brainstorming in an office.
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Walking in Dads’ Shoes: How Journey Mapping Helps Programs Truly Serve Fathers

In plain terms, the “Adapting to Fathers’ Needs: Creating Change Using Insights from Customer Journey Mapping” brief asks programs to walk through each step as a dad experiences it. It invites fatherhood program teams to review every touchpoint — from outreach to intake to workshops to follow-up — and name what feels welcoming, what trips fathers up, and what would keep them coming back. The brief translates empathy into operations, and it works.

/ November 3, 2025