As usual I waited to the last minute to find out where all the Super Bowl parties are going to be taking place here in Atlanta. With so many places to choose from, I can’t decide whether I want to be at a bar with total strangers or with friends who ALL don’t have a dog in this fight, cause our teams SUCKED this season.

However there is one thing that tends to excite all viewers of the Super Bowl; commercials. Last year we were surprised by the number of fatherhood related commercials from Toyota, Dove and Nissan. For those of us in the field of work it was a confirmation that possibly our work had arrived.

Could two times be a charm? Will corporations take a chance on ole dad this year?

Well stop the press; here enters, Procter and Gamble’s Pantene. Their new ad campaign is a continuation of their ‘Strong is Beautiful” which celebrates the next generation of strong women. “Dad Do” is set to hit the Super Bowl scene with National Football League players of all things; doing their daughters hair.

Oh, yeah, we do hair. As you can see in the photo; we do hair well. This is why we’re excited to see a fatherhood campaign that uses such an intimate chore, along with being one of the most funny, challenging and bonding moment you can spend with your daughters.

In this upcoming Super Bowl ad Pantene has partnered with NFL dads, New Orleans Saints’ Benjamin Watson, Pittsburgh Steelers’ DeAngelo Williams and Dallas Cowboys’ Jason Witten, to help give dads the tools to spend more quality time with their daughters – an act that helps foster confidence and strength in young girls. The series includes four how-to videos and one :30 ensemble commercial featuring Watson, Williams and Witten styling their daughters’ hair. Their Dad-Dos include the ‘Curtain Call,’ the ‘Who Dad-Do,’ and the ‘Daddy and Angel Bug’s Magnificent Pigtails.’

You can get a sneek preview of the promos at

#Daddo #fiunplugged #fatherhood #pantene #StrongisBeautiful


Posted by Fathers Incorporated

Fathers Incorporated (FI) is a national, non-profit organization working to build stronger families and communities through the promotion of Responsible Fatherhood. Established in 2004, FI has a unique seat at the national table, working with leaders in the White House, Congress, U.S. Department of Health & Human Services, Family Law, and the Responsible Fatherhood Movement. FI works collaboratively with organizations around the country to identify and advocate for social and legislative changes that lead to healthy father involvement with children, regardless of the father’s marital or economic status, or geographic location. From employment and incarceration issues, to child support and domestic violence, FI addresses long-standing problems to achieve long-term results for children, their families, the communities, and nation in which they live.

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