Washington, DC, June 14, 2016 – This Sunday, June 19th, as we celebrate fathers across the nation, new research finds that contemporary norms of fatherhood emphasize men’s involvement with their children in addition to the traditional role of financial provider. Further, the number of hours that fathers work is not strongly related to fathers’ involvement with their children. Rather, “new fathers” appear to be cutting back on, or incorporating their children into, their leisure time.1

“Over the past two decades, fathers have become more involved in all aspects of their children’s lives,” says Kenneth Braswell, National Responsible Fatherhood Clearinghouse (NRFC) Director. “Fathers continue to feel strongly about providing for their children while taking a more active role in other key activities such as meal preparation, bathing, and bedtime routines.”

Further, the Pew Research Center notes that six-in-ten Americans (58 percent) say it is “extremely important” for a father to provide values and morals to his children and roughly half say it is extremely important for a dad to provide emotional support (52 percent).2

It’s important to note that these attitudes extend to all fathers regardless of marital status, age, or occupation. Researchers found that fathers seek to reduce their leisure time or incorporate their children into leisure time activities to ensure their involvement is not diminished.

NRFC supports fathers and family service organizations throughout the year by providing key resources and webinars, and helping fathers connect to community resources. The NRFC website, fatherhood.gov, makes the latest parenting information available to fathers across the country and the NRFC toll-free hotline provides guidance one-on-one.

New PSAs Encourage Dads to Make a Moment

Working closely with The Ad Council, NRFC is launching a new campaign encouraging dads to “take a moment to make a moment” with their kids. The new TV, radio, print, and digital public service advertising (PSA), created by Campbell Ewald, illustrates how simple it can be to make an impact on a child at any moment. The TV spots feature user-generated content from real fathers making moments with their kids in unexpected ways. All PSAs direct audiences to share their own moments via the hashtag #MakeAMoment and to visit www.fatherhood.gov or call 1-877-4DAD411 for parenting tips, fatherhood programs, and other resources. WWE Superstars Roman Reigns, Titus O’Neil, and Alberto Del Rio are once again joining the campaign to help show how they “take time to be a dad.” The PSAs are an extension of the Ad Council’s award-winning Fatherhood Involvement campaign, which launched in 2008. The ads will air and run in time and space entirely donated by the media.

1 “Navigating New Norms of Involved Fatherhood: Employment, Fathering Attitudes, and Father Involvement,” Brittany S. McGill, Journal of Family Issues, 2014, Vol. 35(8) 1089-1106.

2 “The New American Father,” Pew Research Center, June 14, 2013, http://www.pewsocialtrends.org/2013/06/14/the-new-american-father/


Posted by Fathers Incorporated

Fathers Incorporated (FI) is a national, non-profit organization working to build stronger families and communities through the promotion of Responsible Fatherhood. Established in 2004, FI has a unique seat at the national table, working with leaders in the White House, Congress, U.S. Department of Health & Human Services, Family Law, and the Responsible Fatherhood Movement. FI works collaboratively with organizations around the country to identify and advocate for social and legislative changes that lead to healthy father involvement with children, regardless of the father’s marital or economic status, or geographic location. From employment and incarceration issues, to child support and domestic violence, FI addresses long-standing problems to achieve long-term results for children, their families, the communities, and nation in which they live.

One Comment

  1. This should be the presumption in the beginning.

    Only in a radical feminist dominated society do we presume that dads can’t be equal parents and have to work their way back to proving that they can (during marriage, they’re up in the middle of the night changing and feeding, etc. and the world acts like that never happens).


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