Tag: media representation
Advertisers Are Still Selling the Myth of the Missing Black Father
Television commercials have often depicted fathers in Black families as “missing,” failed to highlight their daily contributions, and reinforced the damaging perception that Black fathers are absent and disengaged. This falsehood doesn’t stay on the screen. It follows Black fathers into schools, hospitals, courtrooms, child welfare systems, social service agencies, workplaces, and even into their own homes, where children are still trying to understand how the world sees the men who love them.
The Vanishing Act: Why Black Fathers in Media Still Seem Like Ghosts
Despite research showing that Black fathers spend as much (if not more) time with their children than fathers of other races, they are still more likely to be portrayed in media as absent, uninvolved, or, at best, comedic.
How Companies Depict Black Fathers in TV Commercials
Researchers from the Moynihan Institute for Fatherhood Research and Policy are hosting a critically important webinar: “Can You See Me Now? A Closer Examination of Black Fathers in Television Commercials.” A must-attend event for anyone interested in media representation of Black fathers and families, the presentation is based on Moynihan Institute’s qualitative study measuring attitudes and reflections about Black fathers in television commercials.