Tag: fathers on tv

Advertisers Are Still Selling the Myth of the Missing Black Father

Television commercials have often depicted fathers in Black families as “missing,” failed to highlight their daily contributions, and reinforced the damaging perception that Black fathers are absent and disengaged. This falsehood doesn’t stay on the screen. It follows Black fathers into schools, hospitals, courtrooms, child welfare systems, social service agencies, workplaces, and even into their own homes, where children are still trying to understand how the world sees the men who love them.